Ipswich Town's frothing beer war
Well, what an interesting Suffolk beer squabble ... with Ipswich Town right at the centre of the frothy fury!
Background to the "battle of the barrels " centres on the so-called pouring rights at Ipswich Town, where fans can glug from a plastic pot of ale while waiting for their Super Blue heroes to take to the field.
In the left corner is Greene King, pride of west Suffolk brewing, and a huge supporter of Ipswich Town for nearly 15 years. Those who were at old Wembley in 2000 - when Town triumped over Barsnley to return to the Premiership - will recall the Greene King logo on the silky blue shirt.
In the right corner is Adnams, pride of east Suffolk brewing, which has snatched the rights away from its "bitter" - and far larger - rival. It's Adnams ales from now on at Suffolk's soccer shrine.
There's no doubt that Greene King executives are hugely disappointed they that have lost out to the dogged and determined brewers from the Sole Bay Brewery in Southwold. Quite how the brewing minnows have triumped over the brewing leviathan is down to the intimate commercials of the deal but fans will be surprised at the change.
Ipswich Town is run by mystery millionaire magnate Marcus Evans and the company that carries his name. It is good to see that he can deal with samller companies, as well as large ones, and good to see that Adnams can use its financial clout on a big playing field.
But many will be sad to see the end of the relationship with Greene King, with a name that currently sits aloft one of the four Portman Road stands.
Watch out for a remporary new name on the stand - South is the anonymous favourites - before a possible Sir Bobby Robson stand name in the future.
Back to the beer, I wonder which of the competing ales you prefer? Without a moment's hesitation I say Greene King, my favourite being the delicious IPA.
But many of friends simply adore the hoppy-bitter flavour of Adnams. I wonder if Marcus, or ex-chairman David Sheepshanks, who likes a glass of quality red, have ever had a forthing pint of either in their hands and which one they prefer? I'll ask them next time I bump in to them.